May 2017 WordPress Roundup

“Reinventing You” Brand Marketing Guidebook

This sounds like a fantastic book from Dorie Clark. With this “brand-crazy” environment we’re marketing in, we need a guidebook. This is, apparently, just that sort of book. Check out the excerpt from Ivana Taylor’s review below:

EXCERPT:

The other day I had a really sad meeting. … Read the rest

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Facebook Marketing Tips from Chris Voss

Are you into interacting with fans? Sponsoring events? How about running contests, ads or QR codes? Then you'll find the following list useful. For those that are curious, but don't know much about Facebook marketing, this is an eye-opener.
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Don’t Be a Digital Sharecropper

It seems people are waking up to the fact that Social Media assets like Twitter profiles and Facebook pages do not belong to them. Here's another quick article telling us why we need to develop our own digital assets and build our own web hubs.
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Why Do I Need a Web Site? Can’t I Just Use Facebook?

The linked article from Entrepreneur.com derives data from a new report and tells us why we still need our web sites and cannot abandon them for world of social media. Your web site has some built-in advantages, not the least of which is that it belongs to you. You set the content, branding and aesthetics. Read the article for inspiration to take another look at your existing site.... or design one!
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It’s Not Just About Facebook: Distribute Your Marketing Strategy

Love this short article from Internet Marketer, Christopher Penn. I get his email newsletter each day and he always makes a great effort to inform on thoughtful subjects. In this article he explains that you need a "distributed strategy" to get your information out there because each member of your audience has a different preferred method for consuming information.
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5 Ways Video Can Seriously Help your Search Engine Results

Most of us wish we had time (or money) to implement a big video campaign...but we put it off. Too bad because today's social media and video sharing sites make it easy. You don't have to be a professional video producer to get results. And it's one of the biggest drivers of traffic to our blogs, web sites and e-commerce stores. A big driver of higher click-through rates, too. Look at what this post from Wordtracker says about video and search engines:
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SMS Text Messaging Comes More into the Social Mainstream

Always interesting to watch partnerships on the web, but this one is quite interesting since it involves popular mailing provider, Contstant Contact. SMS Marketing has always been a strategy to watch since it's message open rate far exceeds that of email marketing (average 95% versus openings of less than 50% for email).
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Search Engine Strategy – New Thinking on Page Relevance

For a decade or more, we in the industry have used Keyword Density as a guide to page relevance and the consequent page ranking. But even as many of our Search Engine Ranking tools have continued to use this method of assessing page relevance..... the search engines (Google, Bing and Yahoo) have continued to develop new, more accurate and subtle ways of determining the true topical relevance of your web pages.
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Statistics on Internet Marketing You Should Know

I’m always a bit wary of “statistics”. They can be skewed for a desired effect. So I look at presentations like the following with some caution. Nevertheless, one cannot dismiss all of this information. Aside of all the industry hype about Twitter, Facebook and blogging, there is a definite trend in our society. If you doubt this...take a look at the following presentation and think about how it could be affecting your business.
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Chipkali Creations: Multicultural Logo Design & Web Embellishments

Project Scope: The logo symbol draws from multicultural and ancient artistic references: The powerful “bulls-eye” tail spirals are a motif common to many cultures, The eye shape is a wink to Indian art “Aladdin’s Lamp” represents…possibilities & imagination, creative magic, and an appreciation of diverse art forms from ancient cave paintings to the digital magic of today’s computer media,
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Dairydell Canine’s 2010 Barkie Awards ~ Tongue-in-Cheek Certificate Design

Project Background: Dairydell Canine’s 1st Annual Barkie Awards was an exclusive by-invitation-only event for their most loyal customers & their dogs. The party was designed as a fun way to thank & honor their clients & canine pets, while gathering valuable video testimonials and on-line reviews for Dairydell ~ a premier dog boarding & training services based in Sonoma county California.… Read the rest

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Successful Trial Series of Facebook Ads targeted a specific market demographic: avid Tai Chi practitioners

Project Scope: A successful trial series of Facebook ads targeted a specific market demographic ~ avid Tai Chi practitioners ~ to promote interest in and visitor traffic to Cynthe’s CafePress.com/taichitee shop.

The trial Facebook ad promo ran for 2 weeks. Cynthe monitored ad performance daily, observing which graphics and ad offers performed the best…ie.… Read the rest

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graphic design for essential oils practitioner website

Essential Oils For Healing: Alternative Health Education WordPress CMS Blog Design

Project Scope: Custom WordPress Home Page Design with popular Thesis theme needed custom graphics developed to attract site visitors for essential oils alternative health education blog.

Project Background: EssentialOilsForHealing.com educates site visitors and Cynthe’s clients on using essential oils for first aid applications and self-help health care.… Read the rest

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