I’m always a bit wary of “statistics”. They can be skewed for a desired effect. So I look at presentations like the following with some caution.
Nevertheless, one cannot dismiss all of this information. Aside of all the industry hype about Twitter, Facebook and blogging, there is a definite trend in our society. If you doubt this…take a look at the following presentation and think about how it could be affecting your business.
I’m not saying that a business cannot be successful unless it uses social media. I know this is not true from experience and the experience of many clients. But on the proactive side, one can simply put your message in front of more people and establish better relationships by experimenting with the “new media”. Take a look at this compendium of statistics from Hubspot!