Instagram Marketing Roundup

Instagram Roundup | May-June 2017

Instagram has gathered a lot of momentum lately and it’s a fun way to interact with your local business community as well as friends and relatives. This roundup is part of my exploration into the mysteries of Instagram.

Read More »
email-driven conversions

Email-Driven Conversions Highest on the Weekend

For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest. That’s according to Yesmail, which included a day-of-the-week analysis in it latest quarterly benchmarks report

Read More »
editorial calendar plugins header image

Editorial Calendar Plugins for WordPress – Get Your Content Organized!

Posting consistently to your blog and social accounts is no easy task, but with one of the following editorial calendar plugins for WordPress, the task becomes way easier and even fun! WordPress editorial calendar plugins come in free and paid versions, depending on the features included. If you only need bare bones planning, then a free version may serve your purposes. If you’d rather work with a more attractive interface and more comprehensive features… then the premium plugins may be your choice.

Read More »
3 content marketing ideas

Content Marketing Ideas – 3 Proven Ways to Get More Traffic & Shares

If you struggle with finding content marketing ideas that really crank up the traffic….there’s a great guest post on the Duct Tape Marketing blog that will make it a little easier for you to create posts that return a volume of traffic to your site. I’ve included an excerpt below from each of the 3 methods to get you started thinking. But make sure you click through to the whole article. Lots of examples and additional recommendations. Great stuff for bloggers…. or would-be bloggers. Read onward!

Read More »

The Best WordPress eCommerce Child Themes for Divi

Developing an eCommerce site can be time-consuming. The time spent uploading products might not give you enough time to design the website itself. The easiest and fastest way to create an eCommerce site with Divi is to use a pre-made child theme.

Read More »

Improving SEO with the right meta description – from Yoast

The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.

Read More »
Senior smiling about accessibility of web site

Designing a Senior-Friendly Web Site – Some Tips

As the internet has become an integral part of modern life the stereotype that older generations tend to avoid using the web has become less and less relevant. However a new study shows that senior citizens still find websites difficult to use and have a significantly lower success rate when it comes to completing tasks online.

Read More »

What is a Blog…and What Does it Do?

First of all….Blog is short for weBLOG, in case you were wondering. When I talk about blogging, so many business owners and middle managers ask “Why should I do that? It takes too much time and, besides, I already have a web site!”.

A traditional web site has its advantages: Flexibility of design and ability to program complex

Read More »