WordPress Checkup – What’s Slowing Down Your Site?
Since Google now considers web site speed in its ranking calculations, it’s not a bad
Designing a Senior-Friendly Web Site – Some Tips
As the internet has become an integral part of modern life the stereotype that older generations tend to avoid using the web has become less and less relevant. However a new study shows that senior citizens still find websites difficult to use and have a significantly lower success rate when it comes to completing tasks online.
What is a Blog…and What Does it Do?
First of all….Blog is short for weBLOG, in case you were wondering. When I talk about blogging, so many business owners and middle managers ask “Why should I do that? It takes too much time and, besides, I already have a web site!”.
A traditional web site has its advantages: Flexibility of design and ability to program complex
“Reinventing You” Brand Marketing Guidebook
This sounds like a fantastic book from Dorie Clark. With this “brand-crazy” environment we’re marketing
WordPress Plugins to Assist with Google’s Panda Update
I’m always interested to keep up with the goings-on at Google. The Panda update was
Facebook Marketing Tips from Chris Voss
Are you into interacting with fans? Sponsoring events? How about running contests, ads or QR codes? Then you’ll find the following list useful. For those that are curious, but don’t know much about Facebook marketing, this is an eye-opener.
Don’t Be a Digital Sharecropper
It seems people are waking up to the fact that Social Media assets like Twitter profiles and Facebook pages do not belong to them. Here’s another quick article telling us why we need to develop our own digital assets and build our own web hubs.
Why Do I Need a Web Site? Can’t I Just Use Facebook?
The linked article from Entrepreneur.com derives data from a new report and tells us why we still need our web sites and cannot abandon them for world of social media. Your web site has some built-in advantages, not the least of which is that it belongs to you. You set the content, branding and aesthetics. Read the article for inspiration to take another look at your existing site…. or design one!
It’s Not Just About Facebook: Distribute Your Marketing Strategy
Love this short article from Internet Marketer, Christopher Penn. I get his email newsletter each day and he always makes a great effort to inform on thoughtful subjects. In this article he explains that you need a “distributed strategy” to get your information out there because each member of your audience has a different preferred method for consuming information.
5 Ways Video Can Seriously Help your Search Engine Results
Most of us wish we had time (or money) to implement a big video campaign…but we put it off. Too bad because today’s social media and video sharing sites make it easy. You don’t have to be a professional video producer to get results. And it’s one of the biggest drivers of traffic to our blogs, web sites and e-commerce stores. A big driver of higher click-through rates, too. Look at what this post from Wordtracker says about video and search engines:
SMS Text Messaging Comes More into the Social Mainstream
Always interesting to watch partnerships on the web, but this one is quite interesting since it involves popular mailing provider, Contstant Contact. SMS Marketing has always been a strategy to watch since it’s message open rate far exceeds that of email marketing (average 95% versus openings of less than 50% for email).
REPORT: Most Online Retailers Have Not Utilized Video Opportunity
Online video solutions provider SundaySky recently released a telling report about how the Web’s biggest retailers utilize the power of video. Or, more to the point, how they are failing to do so.
Cheap Graphics Cards Used by Hackers Are Compromising Strong Passwords!
I have long recommended to clients that they employ the use of encrypted password vaults like Roboform and 1Password to keep their passwords easily accessible… and safe. Now there’s an even better reason to use programs like this: to deter hackers…. by remembering very long and secure passwords.
Search Engine Strategy – New Thinking on Page Relevance
For a decade or more, we in the industry have used Keyword Density as a guide to page relevance and the consequent page ranking. But even as many of our Search Engine Ranking tools have continued to use this method of assessing page relevance….. the search engines (Google, Bing and Yahoo) have continued to develop new, more accurate and subtle ways of determining the true topical relevance of your web pages.
Statistics on Internet Marketing You Should Know
I’m always a bit wary of “statistics”. They can be skewed for a desired effect. So I look at presentations like the following with some caution.
Nevertheless, one cannot dismiss all of this information. Aside of all the industry hype about Twitter, Facebook and blogging, there is a definite trend in our society. If you doubt this…take a look at the following presentation and think about how it could be affecting your business.