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Bill Grey

Bill Grey, Curator

FROM JOHN JANTSCH: The best word of mouth starts with “word of listen.” Call your customers up and ask them why they buy, why they stick around, and why they tell their friends about you.
people in a social situation

EXCERPT FROM ORIGINAL ARTICLE:

Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company can do to stimulate word of mouth and cash in on the buzz.

Here are six ways to get your customers talking about you and your organization:

People like to be asked what they think, it’s just human nature, but it’s also a great way to get some sound advice.

1) Ask them – The best word of mouth starts with “word of listen.” Call your customers up and ask them why they buy, why they stick around, and why they tell their friends about you. You might be a bit surprised by their answers. Hint: it’s usually not the stuff you have in your new marketing brochure. You stand a far greater chance of attracting the right customers and the right buzz if you really understand what your current customers value about doing business with you. This goes for online and social media listening as well – what are they saying in Slack channels, blog comments, on LinkedIn, or Twitter?

2) Teach them – Sometimes great word of mouth just happens, but sometimes you’ve got to help it along. One way to do this is to make sure you are teaching your customers how to spot an ideal client, what a prospect in need might say when looking for your products, and how to properly and concisely describe how your company is different. Of course, in today’s hyper-social media world you should also be teaching your happiest customers how to write reviews on Yelp, Google My Business, Facebook Ratings and Reviews, Insider Pages, and CitySearch-type rating sites.

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End of Excerpt

READ THE COMPLETE ARTICLE AT:  

Duct Tape Marketing

Author:  John Jantsch
About the Source Company:

We started with a simple idea…

Just as any handyman will tell you that a roll of Duct Tape is the single most useful tool in their toolbox – one they would never be without – so I began to understand that small business marketing must be simple, affordable, always-at-the-ready, and effective at solving any of a host of problems.

Ultimately, with the systematic application of Duct Tape Marketing, the definition of the term marketing evolves to includes this all encompassing view: getting people who have a specific need or problem to know, like, trust, do business with, and refer you to others who have the same need or problem.

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