Instagram Marketing Roundup

Instagram Roundup | May-June 2017

Instagram has gathered a lot of momentum lately and it’s a fun way to interact with your local business community as well as friends and relatives. This roundup is part of my exploration into the mysteries of Instagram.

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twitter marketing roundup for may 2017

May 2017 Twitter Social Media Marketing Roundup

For some reason, Twitter has always been my Social Media “friend”. Always liked it better than all the rest. So why not give it a little love and educate my readers and myself on Twitter marketing? Twitter Marketing Update 9 Awesome Twitter Marketing WordPress Plugins For You! Using WordPress is great. Using Twitter is a

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Pinterest Tips for Journalists

Pinterest: Tips for Journalists and Writers

Pinterest has recently caught on as THE trendy photo sharing site. But it would be a mistake to label it in such a limited way. Take a few minutes to see how the journalism industry is looking at this valuable resource and think about how you might be able to use it more effectively to

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Speed matters for wordpress

WordPress Checkup – What’s Slowing Down Your Site?

Since Google now considers web site speed in its ranking calculations, it’s not a bad idea to keep an eye on your blog-speed. WPMods reviews the  P3 Plugin Performance Profiler, which is a useful WordPress plugin that creates a report that shows you which plugins are slowing down your website. By analysing the report you

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Facebook Marketing Tips from Chris Voss

Are you into interacting with fans? Sponsoring events? How about running contests, ads or QR codes? Then you’ll find the following list useful. For those that are curious, but don’t know much about Facebook marketing, this is an eye-opener.

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Don’t Be a Digital Sharecropper

It seems people are waking up to the fact that Social Media assets like Twitter profiles and Facebook pages do not belong to them. Here’s another quick article telling us why we need to develop our own digital assets and build our own web hubs.

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It’s Not Just About Facebook: Distribute Your Marketing Strategy

Love this short article from Internet Marketer, Christopher Penn. I get his email newsletter each day and he always makes a great effort to inform on thoughtful subjects. In this article he explains that you need a “distributed strategy” to get your information out there because each member of your audience has a different preferred method for consuming information.

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5 Ways Video Can Seriously Help your Search Engine Results

Most of us wish we had time (or money) to implement a big video campaign…but we put it off. Too bad because today’s social media and video sharing sites make it easy. You don’t have to be a professional video producer to get results. And it’s one of the biggest drivers of traffic to our blogs, web sites and e-commerce stores. A big driver of higher click-through rates, too. Look at what this post from Wordtracker says about video and search engines:

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SMS Text Messaging Comes More into the Social Mainstream

Always interesting to watch partnerships on the web, but this one is quite interesting since it involves popular mailing provider, Contstant Contact. SMS Marketing has always been a strategy to watch since it’s message open rate far exceeds that of email marketing (average 95% versus openings of less than 50% for email).

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Statistics on Internet Marketing You Should Know

I’m always a bit wary of “statistics”. They can be skewed for a desired effect. So I look at presentations like the following with some caution.

Nevertheless, one cannot dismiss all of this information. Aside of all the industry hype about Twitter, Facebook and blogging, there is a definite trend in our society. If you doubt this…take a look at the following presentation and think about how it could be affecting your business.

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