Most of us wish we had time (or money) to implement a big video campaign…but we put it off. Too bad because today’s social media and video sharing sites make it easy. You don’t have to be a professional video producer to get results. And it’s one of the biggest drivers of traffic to our blogs, web sites and e-commerce stores. A big driver of higher click-through rates, too. Look at what this post from Wordtracker says about video and search engines:
“Video thumbnails made their way to the upper zone of Google’s search engine results pages (SERPs) and sometimes took up as much space as the top organic text results.
Observers have consistently gauged how users interact with this new form of search listing, and some of the results are surprising … especially for SEOs.
Even though 48 hours of video are uploaded to YouTube every minute, a Forrester study from Jan 2010 suggested that a product page with a video on it is 53 times more likely to achieve a page one listing on Google.
According to a study by aimClear in March 2011, more people clicked on video results too. “Videos in universal search results have a 41% higher click through rate than plain text“, said aimClear’s Manny Rivas.”
Pretty strong reasons to incorporate video, eh? Read the whole article at the following link. Very impressive.
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