Stationery Graphic Design for an Established Logo: Sophia’s Garden

Sophia’s Garden business stationery system with 2-sided business card as point-of-contact sales tool

Project Background: The Sophia’s Garden logo was an established mark, recognizable and distinctive in the herbal products industry. The stationery graphic design solution needed to feature and draw inspiration from the existing logo.

Project Scope: Business Card, Letterhead, #10 Envelope ~ The handsome, boldly colored logo has art deco nuances in an extremely vertical narrow proportion. Not particularly easy to design with. Our client’s aesthetic preferences are traditional and uncluttered with a touch of whimsy.

Use of the calligraphic leaf dingbat as a visual spacer and anchor for the recipient address on the envelope ties in to the client’s business of growing herbs and medicinal plants.

Our client needed to get the most ‘bang for her buck’ out of her graphics budget. When ready to reprint her business cards, we made a last minute suggestion of printing both sides of the card. This is a versatile way to present a simple listing of carefully crafted medicinal products….and to distinguish Sophia’s Garden as “more than a lavender farm.”

Client: Sophia’s Garden, Growers & Purveyors of Fine Medicinal Herbs

GRAPHIC DESIGN & PRODUCTION: Bill Grey & Cynthe Brush
WEB GRAPHICS, COPY WRITING: Cynthe Brush

GREY VISUAL, Santa Rosa California USA

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