Chipkali Creations: Multicultural Logo Design & Web Embellishments

Chipkali Creations Logo Design contrasts with an embellished textural treatment featured on the website home page.

Project Scope: The logo symbol draws from multicultural and ancient artistic references:

  • The powerful “bulls-eye” tail spirals are a motif common to many cultures,
  • The eye shape is a wink to Indian art
  • “Aladdin’s Lamp” represents…possibilities & imagination, creative magic, and an appreciation of diverse art forms from ancient cave paintings to the digital magic of today’s computer media,
  • The curled tongue (also…steam or magical happenings) interjects a bit of humor….and a spunky attitude.

Client: Chipkali Creations, Publishers

Project Background: Use of this ‘exotic’ (common Punjabi) word is a tribute to the owner’s Asian cultural heritage as a “third culture kid” (ie. TCK*) and citizen of the world.

*TCK: A person born and/or raised abroad from an early age – socialized with the attitudes & skills of the host culture, rather than of one’s familial heritage – often making TCKs feel like invisible immigrants in their own countries.

Geckos, a successful species, are found world-wide. Chipkalis, a type of gecko, are entertaining to observe – alert, watchful, lively, quick, and fondly regarded as clever. They’re resourceful strategists, good survivors, perform their “job” dependably, and are humorously endearing (in a lizardy way).

LOGO & WEB GRAPHICS DESIGN: Bill Grey
WEB GRAPHICS & WEB COPY WRITING: Cynthe Brush
GREY VISUAL Santa Rosa California USA