The Lotus - Grey Visual's Marketing and Security Newsletter Masthead

May 2021 Newsletter – Artificial Intelligence Edition

You are receiving this newsletter because you are a client or associate of Grey Visual

Marketing is Work, But Wait!
Yes, marketing is hard …and it’s even harder with the increased competition in the digital age. The good news is that artificial intelligence (AI) tools can help you cut your marketing time in half and create better content that ranks higher in the search engines.
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security roundup masthead

April 2021 Security Roundup

Online Security

I’m running across so much security information that I felt compelled to share a few resources. I’m keeping it simple so as not to overwhelm you. There’s so much going on and we all need to know more. Let me know if this information is valuable to you.

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Woman enjoying her computer

41 Facebook Post Ideas for Businesses

FROM HUBSPOT: When your audience discovers you’re on the Facebook platform, you can work to develop a community of like-minded consumers and deepen the connection they have to your brand. When you engage with them, you’ll learn more about their likes and interests, making it easier for you to create content they’ll enjoy and interact with.
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Instagram Marketing Roundup

Instagram Roundup | May-June 2017

Instagram has gathered a lot of momentum lately and it's a fun way to interact with your local business community as well as friends and relatives. This roundup is part of my exploration into the mysteries of Instagram.
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wordpress roundup

May 2017 WordPress Roundup

With approximately a quarter of the internet's websites built on the Wordpress foundation, there's never any lack of news about Wordpress plugins, themes and techniques. This is the first of our monthly Wordpress news roundups. Hope you find it useful.
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The Lotus - Grey Visual's Marketing and Security Newsletter Masthead

Grey Visual April Marketing Newsletter

In the coming months, we'll be looking at various ways to develop content for your blog or newsletter. One of these content exploration tools is Flipboard (flipboard.com). Do yourself a favor and watch the following videos and read about it..... then go and look it over, using your computer, smartphone or tablet, and start a free account. 
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email-driven conversions

Email-Driven Conversions Highest on the Weekend

For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest. That’s according to Yesmail, which included a day-of-the-week analysis in it latest quarterly benchmarks report
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editorial calendar plugins header image

Editorial Calendar Plugins for WordPress – Get Your Content Organized!

Posting consistently to your blog and social accounts is no easy task, but with one of the following editorial calendar plugins for Wordpress, the task becomes way easier and even fun! WordPress editorial calendar plugins come in free and paid versions, depending on the features included. If you only need bare bones planning, then a free version may serve your purposes. If you’d rather work with a more attractive interface and more comprehensive features… then the premium plugins may be your choice.
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3 content marketing ideas

Content Marketing Ideas – 3 Proven Ways to Get More Traffic & Shares

If you struggle with finding content marketing ideas that really crank up the traffic....there's a great guest post on the Duct Tape Marketing blog that will make it a little easier for you to create posts that return a volume of traffic to your site. I've included an excerpt below from each of the 3 methods to get you started thinking. But make sure you click through to the whole article. Lots of examples and additional recommendations. Great stuff for bloggers.... or would-be bloggers. Read onward!
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The Best WordPress eCommerce Child Themes for Divi

Developing an eCommerce site can be time-consuming. The time spent uploading products might not give you enough time to design the website itself. The easiest and fastest way to create an eCommerce site with Divi is to use a pre-made child theme.
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Improving SEO with the right meta description – from Yoast

The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.
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Pinterest Tips for Journalists

Pinterest: Tips for Journalists and Writers

Pinterest has recently caught on as THE trendy photo sharing site. But it would be a mistake to label it in such a limited way. Take a few minutes to see how the journalism industry is looking at this valuable resource and think about how you might be able to use it more effectively to leverage your small business.… Read the rest

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Senior smiling about accessibility of web site

Designing a Senior-Friendly Web Site – Some Tips

As the internet has become an integral part of modern life the stereotype that older generations tend to avoid using the web has become less and less relevant. However a new study shows that senior citizens still find websites difficult to use and have a significantly lower success rate when it comes to completing tasks online.
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What is a Blog…and What Does it Do?

First of all....Blog is short for weBLOG, in case you were wondering. When I talk about blogging, so many business owners and middle managers ask "Why should I do that? It takes too much time and, besides, I already have a web site!". A traditional web site has its advantages: Flexibility of design and ability to program complex
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“Reinventing You” Brand Marketing Guidebook

This sounds like a fantastic book from Dorie Clark. With this “brand-crazy” environment we’re marketing in, we need a guidebook. This is, apparently, just that sort of book. Check out the excerpt from Ivana Taylor’s review below:

EXCERPT:

The other day I had a really sad meeting. … Read the rest

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Facebook Marketing Tips from Chris Voss

Are you into interacting with fans? Sponsoring events? How about running contests, ads or QR codes? Then you'll find the following list useful. For those that are curious, but don't know much about Facebook marketing, this is an eye-opener.
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