May 2021 Newsletter – Artificial Intelligence Edition
May 24, 2021
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April 2021 Security Roundup
April 18, 2021
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Online Security
I’m running across so much security information that I felt compelled to share a few resources. I’m keeping it simple so as not to overwhelm you. There’s so much going on and we all need to know more. Let me know if this information is valuable to you.
6 Simple Ways to Get Your Customers Talking
April 13, 2021
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FROM JOHN JANTSCH: The best word of mouth starts with “word of listen.” Call your customers up and ask them why they buy, why they stick around, and why they tell their friends about you.
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41 Facebook Post Ideas for Businesses
April 8, 2021
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FROM HUBSPOT: When your audience discovers you’re on the Facebook platform, you can work to develop a community of like-minded consumers and deepen the connection they have to your brand. When you engage with them, you’ll learn more about their likes and interests, making it easier for you to create content they’ll enjoy and interact with.
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The five critical components of a real-time customer experience – from Search Engine Land
April 6, 2021
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FROM SEARCH ENGINE LAND: The most important thing that customers want from brands today is to feel like they’re cared for,” said LeClair. In light of the COVID-19 pandemic, there is nothing people want more than to feel connected and understood.
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Instagram Roundup | May-June 2017
May 29, 2017
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Instagram has gathered a lot of momentum lately and it's a fun way to interact with your local business community as well as friends and relatives. This roundup is part of my exploration into the mysteries of Instagram.
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May 2017 Twitter Social Media Marketing Roundup
May 7, 2017
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For some reason, Twitter has always been my Social Media "friend". Always liked it better than all the rest. So why not give it a little love and educate my readers and myself on Twitter marketing?
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May 2017 WordPress Roundup
May 1, 2017
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With approximately a quarter of the internet's websites built on the Wordpress foundation, there's never any lack of news about Wordpress plugins, themes and techniques. This is the first of our monthly Wordpress news roundups. Hope you find it useful.
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Grey Visual April Marketing Newsletter
April 6, 2017
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In the coming months, we'll be looking at various ways to develop content for your blog or newsletter. One of these content exploration tools is Flipboard (flipboard.com). Do yourself a favor and watch the following videos and read about it..... then go and look it over, using your computer, smartphone or tablet, and start a free account.
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Email-Driven Conversions Highest on the Weekend
March 25, 2017
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For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest. That’s according to Yesmail, which included a day-of-the-week analysis in it latest quarterly benchmarks report
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Editorial Calendar Plugins for WordPress – Get Your Content Organized!
March 23, 2017
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Posting consistently to your blog and social accounts is no easy task, but with one of the following editorial calendar plugins for Wordpress, the task becomes way easier and even fun! WordPress editorial calendar plugins come in free and paid versions, depending on the features included. If you only need bare bones planning, then a free version may serve your purposes. If you’d rather work with a more attractive interface and more comprehensive features… then the premium plugins may be your choice.
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Content Marketing Ideas – 3 Proven Ways to Get More Traffic & Shares
March 21, 2017
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If you struggle with finding content marketing ideas that really crank up the traffic....there's a great guest post on the Duct Tape Marketing blog that will make it a little easier for you to create posts that return a volume of traffic to your site. I've included an excerpt below from each of the 3 methods to get you started thinking. But make sure you click through to the whole article. Lots of examples and additional recommendations. Great stuff for bloggers.... or would-be bloggers. Read onward!
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The Best WordPress eCommerce Child Themes for Divi
September 4, 2016
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Developing an eCommerce site can be time-consuming. The time spent uploading products might not give you enough time to design the website itself. The easiest and fastest way to create an eCommerce site with Divi is to use a pre-made child theme.
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Improving SEO with the right meta description – from Yoast
September 2, 2016
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The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.
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Pinterest: Tips for Journalists and Writers
February 12, 2015
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Pinterest has recently caught on as THE trendy photo sharing site. But it would be a mistake to label it in such a limited way. Take a few minutes to see how the journalism industry is looking at this valuable resource and think about how you might be able to use it more effectively to leverage your small business.… Read the rest
WordPress Checkup – What’s Slowing Down Your Site?
February 8, 2015
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Since Google now considers web site speed in its ranking calculations, it’s not a bad idea to keep an eye on your blog-speed. WPMods reviews the P3 Plugin Performance Profiler, which is a useful WordPress plugin that creates a report that shows you which plugins are slowing down your website.… Read the rest
Designing a Senior-Friendly Web Site – Some Tips
February 4, 2015
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As the internet has become an integral part of modern life the stereotype that older generations tend to avoid using the web has become less and less relevant. However a new study shows that senior citizens still find websites difficult to use and have a significantly lower success rate when it comes to completing tasks online.
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What is a Blog…and What Does it Do?
February 3, 2015
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First of all....Blog is short for weBLOG, in case you were wondering. When I talk about blogging, so many business owners and middle managers ask "Why should I do that? It takes too much time and, besides, I already have a web site!".
A traditional web site has its advantages: Flexibility of design and ability to program complex
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“Reinventing You” Brand Marketing Guidebook
February 4, 2014
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This sounds like a fantastic book from Dorie Clark. With this “brand-crazy” environment we’re marketing in, we need a guidebook. This is, apparently, just that sort of book. Check out the excerpt from Ivana Taylor’s review below:
EXCERPT:
The other day I had a really sad meeting. … Read the rest
WordPress Plugins to Assist with Google’s Panda Update
April 7, 2012
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I’m always interested to keep up with the goings-on at Google. The Panda update was trouble for some, so here’s an article from ShoutMeLoud.com to help us out with that.
Excerpt: “It was one scary night, when Google decided to roll out a wild animal on the farm of Bloggers call Panda.… Read the rest
Facebook Marketing Tips from Chris Voss
September 17, 2011
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Are you into interacting with fans? Sponsoring events? How about running contests, ads or QR codes? Then you'll find the following list useful. For those that are curious, but don't know much about Facebook marketing, this is an eye-opener.
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