This sounds like a fantastic book from Dorie Clark. With this “brand-crazy” environment we’re marketing in, we need a guidebook. This is, apparently, just that sort of book. Check out the excerpt from Ivana Taylor’s review below:
The other day I had a really sad meeting. I was doing a favor for a friend and agreed to meet with a guy who was networking to find a new job. We met in person at a coffee shop. He showed up dressed in a suit and he had copies of his resume. He did everything perfectly – if — if, it was 1998.
Nothing about this meeting was working.
I came away committed to referring him to a client, friend or a fellow business owner who was looking for help. But I just couldn’t get to the information that I needed to make the referral. What was he capable of that set him apart? How did he differ from all the other unemployed job seekers?
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