Always interesting to watch partnerships on the web, but this one is quite interesting since it involves popular mailing provider, Contstant Contact. SMS Marketing has always been a strategy to watch since it’s message open rate far exceeds that of email marketing (average 95% versus openings of less than 50% for email).
Now things are getting even more interesting with the partnership of Facebook, Relevvant and Constant Contact. Read more below.
Excerpt:“Relevvant is the developer of the Facebook Page tab application TextualAds, which allows Page admins to collect phone numbers from fans and publish targeted SMS updates to them. And the company has made an interesting move today, partnering with Constant Contact to bring its app to the Facebook Pages of the email marketing giant’s 500,000-plus clients.”