Marketing News & Tips

Search Engine Strategy – New Thinking on Page Relevance

For a decade or more, we in the industry have used Keyword Density as a guide to page relevance and the consequent page ranking. But even as many of our Search Engine Ranking tools have continued to use this method of assessing page relevance….. the search engines (Google, Bing and Yahoo) have continued to develop new, more accurate and subtle ways of determining the true topical relevance of your web pages.

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Statistics on Internet Marketing You Should Know

I’m always a bit wary of “statistics”. They can be skewed for a desired effect. So I look at presentations like the following with some caution.

Nevertheless, one cannot dismiss all of this information. Aside of all the industry hype about Twitter, Facebook and blogging, there is a definite trend in our society. If you doubt this…take a look at the following presentation and think about how it could be affecting your business.

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Chipkali Creations: Multicultural Logo Design & Web Embellishments

Project Scope: The logo symbol draws from multicultural and ancient artistic references: The powerful “bulls-eye” tail spirals are a motif common to many cultures, The eye shape is a wink to Indian art “Aladdin’s Lamp” represents…possibilities & imagination, creative magic, and an appreciation of diverse art forms from ancient cave paintings to the digital magic of today’s computer media,

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