I’m a real Social Media advocate and clearly Social Media like Twitter and Facebook are growing in their ability to influence potential buyers. But data (at least from top retail sites) shows us that email is still a trusted source of information that actually drives people to buy. Here’s an excerpt from the article…. but make sure you read the whole thing:
Excerpt: “ForeSee Results’ annual holiday e-retail customer satisfaction index includes a variety of helpful data, not the least of which is that 19 percent of shoppers surveyed said they visited a top retailer’s online storefront after receiving a promotional email from the company.”
MORE HERE: Email the Leading Driver of Visitors to Top Retail Sites – Website Magazine
