YouTube: How to Use YouTube’s Analytics for B2B Marketing

Hard to ignore the marketing power and popularity of YouTube. In case you didn’t know, it is the second most popular search engine in the world behind Google. It is responsible for over 28% of all Google Searches (2008 statistics). So solid strategies to help us utilize this marketing behemoth more effectively are welcomed by all.

Hubspot continues with a series of helpful articles on social media and online marketing, telling us how we can use YouTube insights (analytics) to capture key information on which to base future marketing efforts.

EXCERPT: “YouTube is well known as the most popular video platform that empowers anyone to “broadcast” themselves. While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool.   In a recent interview, Jamie Grenney of Salesforce shared that 6,000 video views a day add up to 35 hyper-efficient reps. (Assuming that the average view is 2min and that the average hyper-efficient rep pitches 8 hours a day, no breaks.) But how can you measure the success of your YouTube videos and apply this information to your overall marketing strategy?…..”

Complete Article Here: Hubspot

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