So you’re starting to hear about Twitter and other social media tools….but you’re wondering, “How does this fit into my business?… seems like a lot of mind-spin”. It can be too much for a small business. But if you can dedicate some time or a person in your organization to this task, there are some great benefits once you find your way around and have established some working methods.
Chris Brogan has written an interesting article showing how one marketer in the hotel business could use social networking tools to research “what’s going on” on a given weekend, keep track of search results and use those results to connect with potential customers to fill her hotel rooms .
