Several of our clients use Mailing List Providers like Mailchimp or GetResponse to good advantage. Email marketing is far from dead… notwithstanding the explosive growth of social media like Facebook, Twitter and LinkedIn.
But a new report from GetResponse (using a sample of over 500 million emails) offers some solid statistics showing that combining mailings with social media links is producing a significant increase over mailing alone. This hybrid marketing approach is easy to implement because many modern email providers offer options for posting automatically to social media. If they don’t, you can make the “tweet this” or “like this” icons part of your email template for ongoing use.
Take a look at the original article below for all the stats!
E-mail with Social Features Boosts Click-through Rates – Website Magazine – Website Magazine
