Mesa/Boogie, an established company in the music industry for nearly 40 years., understands the value of establishing credibility-by-association. Mesa’s strong market positioning is enhanced by enlisting the enthusiastic testimony of guitar virtuosos like John Petrucci of Dream Theater.
Grey Visual was asked by Mesa to create an ad featuring a series of John’s comments about why he loves playing Mesa Engineering amplifiers. It’s a simple-but-elegant layout showing John in front of his Lone Star and Road King amps. Mesa helped promote John, too, by showing a small version of John’s new CD cover graphic in the corner of the full spread magazine ad.
We often design using classic layouts with beautiful type treatments. Considering a testimonial approach to advertising might be a great idea for many of you to promote your own businesses.
