Chris Brogan writes with knowledge on the power of blogging, Twitter, Facebook and other social media. This is a short list of advantages you can gain for your company when implementing these strategies online.
You probably already get social media, and see its value, and think it’s really nifty cool. But if you can’t articulate the benefits and the return on the effort, and several other little details to the folks upstairs, it’s going to be hard to get your ideas moved from “wouldn’t this be great?” to “let’s assign a project manager and get started.” First and foremost, you have to jump over the fence from where you’re thinking, and get into their mindset. From there, look back at social media, and create values you believe they can understand. Here are some ideas.Twelve Ways to Sell Social Media to Your Boss | chrisbrogan.com, Aug 2008
You should read the whole article.