You all know I love Twitter and spend a fair amount of time there each week. The most intriquing thing about Twitter is, in contrast to Facebook, its openness. And now that Google is offering “real time” results (Twitter results) for your search terms, it has become even more useful.
There are many of you who think of Twitter as another Social Media waste of time; chatting about this and that….. how much you love what you’re eating and how you are feeling today. Oh you can find plenty of that across all social networks, for sure. But Twitter has become a true marketing research vehicle. Not only can you find out what people are saying about you and your company…. but you can find all kind of resources; people to help you out in your business or new prospects to contact.
Today I came upon this great article showing how some of the new Google search syntax can help you with very targeted marketing using Twitter. Check it out. I think it’s amazing.