Your Web Site Copy is Not Set in Cement

I was highly amused to read this short post from Nick Usborne of Freelance Writing Success because it resonated with our experience developing web sites. Many clients are still stuck in the old “Print Paradigm”. They work toward a “final” version of their web page or web copy which is appropriate for an expensive print

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Using Twitter for Marketing: Great Ways to Search!

You all know I love Twitter and spend a fair amount of time there each week. The most intriquing thing about Twitter is, in contrast to Facebook, its openness. And now that Google is offering “real time” results (Twitter results) for your search terms, it has become even more useful. There are many of you

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Practical Use of Social Media in Marketing

So you’re starting to hear about Twitter and other social media tools….but you’re wondering, “How does this fit into my business?… seems like a lot of mind-spin”. It can be too much for a small business. But if you can dedicate some time or a person in your organization to this task, there are some

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A Web Browser made for Social Networking

Flock is the social networking browser from the people at Mozilla…. the same people who make the incredibly successful Firefox browser that so many of us web developers love. So if I already use Firefox…. why do I need Flock? Well, Flock is not just another browser. It’s Firefox with a bunch of social networking

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Don’t Understand How Social Media Can Help?

Chris Brogan writes with knowledge on the power of blogging, Twitter, Facebook and other social media. This is a short list of advantages you can gain for your company when implementing these strategies online. You probably already get social media, and see its value, and think it’s really nifty cool. But if you can’t articulate

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