June 1, 2011

Search Engine Strategy – New Thinking on Page Relevance

For a decade or more, we in the industry have used Keyword Density as a guide to page relevance and the consequent page ranking. But even as many of our Search Engine Ranking tools have continued to use this method of assessing page relevance..... the search engines (Google, Bing and Yahoo) have continued to develop new, more accurate and subtle ways of determining the true topical relevance of your web pages.

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