Sometimes good marketing is establishing credibility-by-association. Mesa/Boogie is already an established company in the music industry for nearly 40 years. But it never hurts to enlist the enthusiasm of a guitar virtuoso like John Petrucci of Dream Theater.
We at Grey Visual were asked by Mesa to do this ad featuring a series of John’s comments about why he loves playing a Mesa amplifier. It’s a simple-but-elegant layout showing John in front of his Lone Star and Road King amps. Mesa helped John a bit, too, by showing a small version of John’s new CD in the corner of the photo.
We just thought this was a nice classic layout with a beautiful type treatment using a testimonial approach that many of you could effectively utilize for your businesses.
Tags: testimonial+ads, marketing, print+marketing, mesa+boogie, music+industry
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=7b7798b7-bbaa-4fe1-97ed-ca3de0308e80)
