Photo: srqpix (flickr)
EXCERPT : In my nearly two decades as an information architect, I’ve seen my clients flush away millions upon millions of dollars on worthless, pointless, “fix it once and for all” website redesigns. All types of organizations are guilty: large government agencies, Fortune 500s, not-for-profits and (especially) institutions of higher education.
Worst of all, these offending organizations are prone to repeating the redesign process every few years like spendthrift amnesiacs. Remember what Einstein said about insanity? (It’s this, if you don’t know.) It’s as if they enjoy the sensation of failing spectacularly, publicly and expensively. Sadly, redesigns rarely solve actual problems faced by end users.
I’m frustrated because it really doesn’t have to be this way. Let’s look at why redesigns happen, and some straightforward and inexpensive ways we might avoid them.
Full Article from Smashing Magazine: http://uxdesign.smashingmagazine.com/2012/05/16/stop-redesigning-start-tuning-your-site/
About Bill Grey
We bring decades of experience to designing Web Sites, Advertising, Logos, Catalogs and more. At Grey Visual, we try to simplify the overwhelming onslaught of online marketing and make it truly doable for single consultants, health care offices, attorneys, small manufacturers, martial arts studios, musicians and artists.
