There is a lot of hype today about Social Media. You can’t argue with the fact that Twitter and Facebook have hundreds of millions of users. I can’t think of a business that would not benefit, to some extent, by having a “satellite outpost” on these services and getting additional exposure.
But all marketing strategies, including social media, have their limitations and their strengths. There is no marketing panacea that solves all problems and eliminates the need for other strategies. Bottom Line: Each business needs to determine where its target market can be reached…. and go there. Not rocket science and nothing new.
The linked article from Entrepreneur.com derives data from a new report and tells us why we still need our web sites and cannot abandon them for world of social media. Your web site has some built-in advantages, not the least of which is that it belongs to you. You set the content, branding and aesthetics. Read the article for inspiration to take another look at your existing site…. or design one!
Excerpt: Only 22 percent of those of us online in the U.S. visit a branded social networking page such as those found on Facebook, while 62 percent of us regularly visit branded websites, according to the latest Global Web Index report.
Five Reasons Why Websites Still Matter | Blog | Daily Dose | Entrepreneur.com
About Bill Grey
We bring decades of experience to designing Web Sites, Advertising, Logos, Catalogs and more. At Grey Visual, we try to simplify the overwhelming onslaught of online marketing and make it truly doable for single consultants, health care offices, attorneys, small manufacturers, martial arts studios, musicians and artists.
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Hello Bill,
you are right. every business now a day needs there strong online presence. so website must be required. another thing is that he can use his website in different corporate identity like business card, letterhead, brochure so it will increase business opportunity for his/her business. Facebook is also good way to market your product but limitation is always there.