What is a Blog…and What Does it Do?

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First of all….Blog is short for weBLOG, in case you were wondering. When I talk about blogging, so many business owners and middle managers ask “Why should I do that? It takes too much time and, besides, I already have a web site!”.

A traditional web site has its advantages: Flexibility of design and ability to program complex

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Inspiration for your Color Design Projects?

Color inspiration for your design projects

The Vandelay Design Blog is an endless source of inspiration and new tools. I thought this post would be interesting to all my clients and virtually anyone scanning this blog. After all, everyone is interested in color and new ways to explore color for promotional projects (and maybe your livingroom!) Some Nice resources here:

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“Reinventing You” Brand Marketing Guidebook

Reinventing You Brand Marketing Guidebook

In this insightful book, Reinventing You: Define Your Brand, Imagine Your Future, brand marketing expert Dorie Clark (@DorieClark) offers a step-by-step guide to help you assess your strengths and develop a compelling personal brand. The goal is to ensure that others recognize the powerful contribution you can make.

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Pinterest: Marketing to Men

Pinterest Logo

Pinterest is referring a LOT of traffic to web sites these days. In fact, the number of top 100 brands on Pinterest now rivals Google Plus. So people are taking note. And it’s not just kids ogling shoes or puppies, either. Two-thirds of Pinterest viewers are over 35 years old. They’re established and have disposable income.

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Evidence for a Web Tune-Up Rather than a Full Redesign

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Great Article from Smashing Magazine on Tweaking Versus Redesign:
EXCERPT : In my nearly two decades as an information architect, I’ve seen my clients flush away millions upon millions of dollars on worthless, pointless, “fix it once and for all” website redesigns. All types of organizations are guilty: large government agencies, Fortune 500s, not-for-profits and (especially) institutions of higher education.

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Is Social Media a Replacement for Blogging?

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If you’re a Blogger looking for an easier way to reach your audience, this is a great article for you. Blue Glass is a great agency that publishes some really thoughtful and informative posts. The original post title is “6 Reasons Why You Should Quit Blogging”….. but of course they don’t really mean that. It’s a cleverly written series of points about why you SHOULD continue to blog. Social Media alone is not enough. Read on!

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WordPress Checkup – What’s Slowing Down Your Site?

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Since Google now considers web site speed in its ranking calculations, it’s not a bad idea to keep an eye on your blog-speed. WPMods reviews the P3 Plugin Performance Profiler, which is a useful WordPress plugin that creates a report that shows you which plugins are slowing down your website. By analysing the report you can narrow down problem plugins and speed up your website.

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Pinterest: Tips for News Organizations and Journalists

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This is one several posts on Pinterest from the Hub, a resource center for community based journalism. Pinterest has recently caught on as THE trendy photo sharing site. But it would be a mistake to label it in such a limited way. Take a few minutes to see how the journalism industry is looking at this valuable resource and think about how you might be able to use it more effectively to leverage your small business.

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WordPress Plugins to Assist with Google’s Panda Update

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I’m always interested to keep up with the goings-on at Google. The Panda update was trouble for some, so here’s an article from ShoutMeLoud.com to help us out with that.

Excerpt: “It was one scary night, when Google decided to roll out a wild animal on the farm of Bloggers call Panda. When ShoutMeLoud got hit by Panda, I was stunned and realized, I must be doing something wrong……and similarly any other blogger who got struck by a panda traffic drop must be making mistakes in terms of something (Content, SEO , Backlinks)…..Here I’m going to list a few Google panda WordPress plugins, as I call them. You can use them to fix your site and make your blog panda-lovable.”

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Facebook Marketing Tips from Chris Voss

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Are you into interacting with fans? Sponsoring events? How about running contests, ads or QR codes? Then you’ll find the following list useful. For those that are curious, but don’t know much about Facebook marketing, this is an eye-opener.

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Don’t Be a Digital Sharecropper

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It seems people are waking up to the fact that Social Media assets like Twitter profiles and Facebook pages do not belong to them. Here’s another quick article telling us why we need to develop our own digital assets and build our own web hubs.

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