What is a Blog…and What Does it Do?

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First of all….Blog is short for weBLOG, in case you were wondering. When I talk about blogging, so many business owners and middle managers ask “Why should I do that? It takes too much time and, besides, I already have a web site!”.

A traditional web site has its advantages: Flexibility of design and ability to program complex

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WordPress Checkup – What’s Slowing Down Your Site?

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Since Google now considers web site speed in its ranking calculations, it’s not a bad idea to keep an eye on your blog-speed. WPMods reviews the P3 Plugin Performance Profiler, which is a useful WordPress plugin that creates a report that shows you which plugins are slowing down your website. By analysing the report you can narrow down problem plugins and speed up your website.

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Pinterest: Tips for News Organizations and Journalists

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This is one several posts on Pinterest from the Hub, a resource center for community based journalism. Pinterest has recently caught on as THE trendy photo sharing site. But it would be a mistake to label it in such a limited way. Take a few minutes to see how the journalism industry is looking at this valuable resource and think about how you might be able to use it more effectively to leverage your small business.

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WordPress Plugins to Assist with Google’s Panda Update

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I’m always interested to keep up with the goings-on at Google. The Panda update was trouble for some, so here’s an article from ShoutMeLoud.com to help us out with that.

Excerpt: “It was one scary night, when Google decided to roll out a wild animal on the farm of Bloggers call Panda. When ShoutMeLoud got hit by Panda, I was stunned and realized, I must be doing something wrong……and similarly any other blogger who got struck by a panda traffic drop must be making mistakes in terms of something (Content, SEO , Backlinks)…..Here I’m going to list a few Google panda WordPress plugins, as I call them. You can use them to fix your site and make your blog panda-lovable.”

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Facebook Marketing Tips from Chris Voss

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Are you into interacting with fans? Sponsoring events? How about running contests, ads or QR codes? Then you’ll find the following list useful. For those that are curious, but don’t know much about Facebook marketing, this is an eye-opener.

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Don’t Be a Digital Sharecropper

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It seems people are waking up to the fact that Social Media assets like Twitter profiles and Facebook pages do not belong to them. Here’s another quick article telling us why we need to develop our own digital assets and build our own web hubs.

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Why Do I Need a Web Site? Can’t I Just Use Facebook?

The linked article from Entrepreneur.com derives data from a new report and tells us why we still need our web sites and cannot abandon them for world of social media. Your web site has some built-in advantages, not the least of which is that it belongs to you. You set the content, branding and aesthetics. Read the article for inspiration to take another look at your existing site…. or design one!

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It’s Not Just About Facebook: Distribute Your Marketing Strategy

Love this short article from Internet Marketer, Christopher Penn. I get his email newsletter each day and he always makes a great effort to inform on thoughtful subjects. In this article he explains that you need a “distributed strategy” to get your information out there because each member of your audience has a different preferred method for consuming information.

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5 Ways Video Can Seriously Help your Search Engine Results

video helps your seo rankings

Most of us wish we had time (or money) to implement a big video campaign…but we put it off. Too bad because today’s social media and video sharing sites make it easy. You don’t have to be a professional video producer to get results. And it’s one of the biggest drivers of traffic to our blogs, web sites and e-commerce stores. A big driver of higher click-through rates, too. Look at what this post from Wordtracker says about video and search engines:

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SMS Text Messaging Comes More into the Social Mainstream

Always interesting to watch partnerships on the web, but this one is quite interesting since it involves popular mailing provider, Contstant Contact. SMS Marketing has always been a strategy to watch since it’s message open rate far exceeds that of email marketing (average 95% versus openings of less than 50% for email).

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REPORT: Most Online Retailers Have Not Utilized Video Opportunity

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Online video solutions provider SundaySky recently released a telling report about how the Web’s biggest retailers utilize the power of video. Or, more to the point, how they are failing to do so.

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